# Analytics

Status: live

Analytics is included on every plan for verified websites. A script of about 2.5 KB (no cookies, no personal data stored, IP addresses never kept) reports realtime visitors, visitors, visits, pageviews, bounce rate and visit duration against the previous period, sources, channels, referrers and tagged campaigns, top, entry and exit pages, countries and regions, devices, browsers and operating systems, custom events with revenue, outbound links, file downloads, 404s, scroll depth, engaged time and page speed from real visitors. Goals and funnels, filters that apply to every report, date ranges, CSV export and a list of individual visits are included. Visits matched to your own Serpfull runs are excluded by default. Limits per website: 25,000 / 100,000 / 300,000 / 1,000,000 / 3,000,000 / 10,000,000 pageviews a month (soft, with alerts) and data kept for 6 months to 5 years, Starter to Enterprise.

- **No cookies, no banner for it**: Visitors are counted with a hash that changes every day and can't be reversed. IP addresses are never stored, and a visit is tracked per browser tab only.
- **Every report, filtered**: Sources, channels, referrers, campaigns, pages, entry and exit pages, countries, regions, devices, browsers and operating systems. Click any row to filter the whole dashboard.
- **Goals, funnels and revenue**: Page or event goals with conversion rates, step-by-step funnels and revenue from your custom events, on every plan.
- **Page speed from real visitors**: Largest contentful paint, interaction to next paint, layout shift, first contentful paint and time to first byte at the 75th percentile.
- **Every visit**: A list of individual visits with the pages viewed, time spent, scroll depth, source, device, location and events, ready for recordings.
- **Your runs kept separate**: Visits from search that land where a Serpfull run clicked are matched and left out of your figures, so you see real visitors only.
- **Automatic engagement tracking**: Single-page app navigation, outbound links, file downloads, scroll depth, engaged time and 404 pages are tracked with no extra setup.
- **Realtime, alerts and exports**: Visitors online now, an alert at 80% and 100% of your monthly pageviews, and CSV export of every report and the visit list.