# Local Business overview

Track your position in Google's local map results, see the businesses around you and send visits to your listing.

Open Local Business in the dashboard; the website comes from the switcher in the header. First add the website’s business profile: the business name, copied exactly as it appears on your Google business profile (it has to match for your listing to be found), and the business address or location. You can add it when you add the website or later in the website’s settings. Each term is then just a search term. Clicks always go to your own website.

## What a run does

- Searches Google in a real browser in the term’s country, and in its US state or city when you set one.
- Reads the local map results: the top three and, when shown, the full local list.
- Records your position, how many businesses were listed and the rivals ahead of and behind you, with ratings and review counts when shown.
- Opens your listing, then visits your website and browses it with the same dwell settings as SERP clicks.

## Not found

If you aren't listed, the run is logged as not found and says whether local results were shown at all. Every finished run counts towards the daily click allowance, whether or not you’re listed. After 3 runs in a row where you aren't listed, the term pauses automatically and you get a notification.

## Daily clicks

SERP clicks, Local Business and AI Overview share one daily click pool per website. Finished runs count whether or not you're listed, as do runs that meet a verification check on your site; blocked and failed runs don't. Plan usage shows the total and a breakdown by module. Search terms are also one allowance per website, shared by SERP clicks, Local Business and AI Overview, with the same breakdown.

## Map and areas

The map shows your business pin (placed from your business profile address; drag it to correct it) and a dot for every run at the approximate location of the network it really used, coloured by your position. Runs are grouped into areas with your average position and the businesses most often directly ahead and behind. We never fake or spoof locations.