# SERP clicks overview

How Serpfull schedules, runs and meters SERP clicks for your website.

A **SERP click** is one completed run: a real browser searches your keyword on Google, finds your listing, clicks it and stays on your site for the dwell time you set.

## Scheduling

Every five minutes the scheduler spreads each site's daily quota across its active hours and queues runs. It never schedules beyond your plan's clicks per day.

## Outcomes

- completed: counted against quota
- not_found: your URL wasn't in the results searched (free)
- blocked_by_target: Google showed a challenge; the run stops (free)
- timeout / provider_error: retried up to twice, then free

## What we never do

We don't solve CAPTCHAs, spoof browser fingerprints or rotate proxies to get around checks. If a run is challenged, it ends and is logged.