# Search terms

Add and manage the keywords Serpfull searches for.

A search term is a keyword plus a country, optional city, device and language. Each term has its own clicks-per-day target.

## Adding a term

- Open SERP clicks, pick the website, and use Add a search term.
- Target URL is optional; if you set it, it must be a page on the same domain and only that page counts as found.
- Choose the country and device the search should come from.
- Set clicks per day. The form shows how many clicks are left on the website's plan.

## Limits

The number of search terms and the total clicks per day depend on the website's plan: Starter 10 terms / 25 clicks a day, Growth 25 / 50, Scale 75 / 150, Pro 150 / 300, Business 250 / 500, Enterprise 500 / 1,000. A website needs an active plan before it can have search terms.

## Pausing and editing

Pause a term to stop scheduling it; paused terms don't count towards your daily clicks, and resuming is blocked if it would exceed the plan. Edit a term from its detail page, where you can also see its last 50 runs, best position and success rate. Removing a term keeps its run history for reports.