Serpfull Akademi / About 75 minutes

SEO fundamentals

How search engines find, understand and rank pages, and the on-page, technical and link work that moves results. The grounding every Serpfull course builds on.

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Lektioner
7
Minutter læsning
54
Minutter quiz
15

Kursuskort

5 moduler, 7 lektioner og en tidsbegrænset afsluttende quiz. Arbejd dig igennem dem i rækkefølge eller hop til det, du har brug for.

  1. 0115 min

    Modul 1

    How search works

    1. 1Crawling, indexing and rankingThe three stages every page goes through before it can appear in results.
    2. 2Search intent and keyword choiceWhy the same topic needs different pages for different searches, and how to choose keywords you can win.
  2. 0215 min

    Modul 2

    On-page essentials

    1. 3Titles, descriptions and headingsThe elements searchers notice straight away, and the structure that helps engines understand a page.
    2. 4Structured data, images and links on the pageMarkup that makes pages eligible for rich results, accessible images, and internal links that spread authority.
  3. 039 min

    Modul 3

    Technical health

    1. 5A technical SEO checklistStatus codes, canonicals, robots rules, HTTPS, speed and mobile: what to check and why.
  4. 048 min

    Modul 4

    Links and authority

    1. 6Links, relevance and link spamWhy links matter, what makes one valuable, and the practices search engines treat as spam.
  5. 057 min

    Modul 5

    Measuring results

    1. 7Measuring SEO: positions, traffic and conversionsWhich numbers show progress, how to read them honestly and how to report them to clients.

  6. Afsluttende quiz

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    10 spørgsmål · 15 minutter · 80 % for at bestå

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Det vil du lære

  • Explain crawling, indexing and ranking to a client
  • Match pages to search intent
  • Write titles, descriptions and headings that earn the click
  • Spot the technical issues that block indexing
  • Judge links on relevance, not volume