Backlink exchange · live

Visible, sponsored partner links.

Opt in a verified site to swap labelled Partners links with relevant members. Every link is visitor-visible, qualified as sponsored or nofollow, balanced one-for-one and checked daily on your homepage.

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Backlink exchange dashboard with sample partner links, impressions and clicks

Kort fortalt

Backlink exchange is an opt-in reciprocal partner network—not hidden reciprocal links. Each member shows a “Partners” block with 5 to 10 relevant sites (by plan) and receives the same count back. Anchors use your brand or domain; rel is sponsored noopener by default or nofollow. Same HTML for people and crawlers. Expect referral traffic and disclosed partnerships; search engines may treat these as hints, not guaranteed ranking signals.

Why Backlink exchange

The problem
Hidden link swaps put sites at risk, and finding relevant partners one email at a time is slow, uneven and hard to keep honest.
With Backlink exchange
Backlink exchange matches you with relevant member sites in a visible, labelled Partners block, keeps links balanced and qualified as sponsored or nofollow, and checks every member daily.

How it works

From setup to results, step by step

Backlink exchange partners view with sample partner sites

Screens from our demo workspace, showing sample data.

  1. 01

    Opt in a verified website

    Choose a category, language, country, how many partners to show, your anchor and the page to link to.

  2. 02

    Add the Partners block

    Paste a small script or a server-side HTML snippet where the block should appear on your homepage.

  3. 03

    We match relevant members

    Partners are matched by language, category and country, and you receive as many links as you show.

  4. 04

    We check it every day

    If your block goes missing, your links elsewhere pause until it’s back, and you’re notified.

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Features

Inside Backlink exchange

Visible labelled Partners block

Links live in a block every visitor sees, with no cloaking. The same markup goes to people and crawlers.

Sponsored or nofollow

rel="sponsored noopener" by default, or nofollow if you prefer. There is no followed-link option.

Balanced and checked daily

You show as many partner links as you receive. We verify your homepage daily; if the block disappears, outbound links pause until it returns.

Opt in per website

Category, language, country, partner count, anchor, target URL and exclusion lists.

Relevant matching

Matched by language and category, same country preferred, never your own organisation, rotated to avoid rigid one-for-one pairs where the pool allows.

Tiny install

A dependency-free async script that reserves its space so nothing shifts and follows light or dark mode, or a server-side HTML snippet. JSON endpoint, CSV export and API included.

Impressions and clicks

Daily totals of impressions and clicks per link, without cookies or personal data.

Guidede ture

En guidet tur viser dig rundt Backlink exchange

I dashboardet klik på tryllestavsikonet i headeren og vælg Backlink exchange-turen, eller vælg “Tour this page”. Den fremhæver hver del af siden og forklarer, hvad den gør, trin for trin.

Sådan fungerer guidede ture

Use cases

Who uses Backlink exchange

Small business sites
Get referral visits from relevant sites in your language and market, in a block your visitors can see.
Agencies
Opt in client websites and manage partner counts, exclusions and anchors per site.
Niche publishers
Swap disclosed links with related sites in your category without negotiating each one.

Plan limits

Backlink exchange on each plan

Limits apply per website. Every plan includes Backlink exchange.

LimitStarterGrowthScaleProEnterprise
Partner links shown and received5681010

See full pricing

Works with

Pairs well with

Backlinks
Backlink checker from our monthly crawl—referring domains, lost links, live re-checks.
Analytics
Cookieless, privacy-friendly web analytics—Serpfull runs excluded from visitor totals.
Reports
White-label SEO reports across modules—PDF, share links, scheduled email.

Questions

Backlink exchange FAQ

Is this a link scheme?

Links exchanged mainly to manipulate rankings are treated as link spam, and paid or reciprocal arrangements should be qualified with rel="sponsored" or rel="nofollow". The module is built with that in mind: every link is visible in a labelled Partners block, served identically to people and crawlers, and qualified as sponsored (default) or nofollow. That also means you should expect referral visits and visibility, not a direct ranking boost.

What do my visitors see?

A small block headed “Partners” with links to relevant member sites, each using the site’s brand name or domain. It matches light or dark mode automatically, or you can fix the theme, and comes as a list or a compact single line.

How are partners chosen?

Same language, then same category, then same country. Sites from your own organisation, categories and domains you exclude, and anyone you’ve blocked are never matched. Assignments stay stable and rotate gradually over time, and the network avoids pairing two sites in a direct swap when the pool is large enough.

What happens if I remove the block?

We check every member’s homepage daily. If your block is missing or hidden twice in a row, your links on other sites pause and you get an in-app notification and a webhook. Put it back and they resume within the hour.

Does it track my visitors?

No cookies and no personal data. The script counts impressions (once the block scrolls into view) and clicks as daily totals per link; no IP address or identifier is stored.

How many links do I get?

You receive as many links as you show. The most partners per website depends on your plan, as shown in the table on this page.

Does it cost extra?

No. It’s included on every plan for verified websites.

Swap links in the open.

Opt in a verified website, add the Partners block and get matched with relevant members.

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