Heatmaps: reading clicks and scroll reach
Switching heatmaps on, what's collected, and turning click and scroll maps into page changes.
- Lição
- 3/5
- Tempo de leitura
- 5 min
- Seções
- 3
- Ao longo do curso
- 60%
Heatmaps shows where real visitors click, how far they scroll and where their mouse goes, page by page. It uses the Analytics snippet you already have and is included on every plan.
What's collected
- Click positions, the deepest point reached and sampled mouse positions, counted per page, device and day.
- A short structural selector for clicked elements, never their text.
- No typed values, page text, cookies or browser storage.
- Add data-serpfull-block to leave an element out.
Reading the map
Pick a page and a device. Clicks show hot spots over your live page; Scroll shades the page by the share of visitors who got that far; Movement shows where attention lingers on desktop. Always compare desktop and mobile separately.
Verifique a sua compreensão
Scroll reach shows 35% of visitors reach the middle of your pricing page. What's a sensible next step?
Lição 3 de 5
Heatmaps: reading clicks and scroll reach