SERP click volume for every climb.
One plan per website. Pick the daily volume you need and only pay for runs that complete.
Starter
£19/site/mo
25 clicks/day
For a single local business or a test site.
- 10 search terms
- Dwell up to 60s
- 2 team members
- – No API
Growth
Popular£34/site/mo
50 clicks/day
The sweet spot for a site with a handful of money keywords.
- 25 search terms
- Dwell up to 120s
- 5 team members
- – No API
Scale
£89/site/mo
150 clicks/day
More keywords, longer visits and API access.
- 75 search terms
- Dwell up to 180s
- 10 team members
- REST API access
Pro
£169/site/mo
300 clicks/day
For competitive niches and multi-location brands.
- 150 search terms
- Dwell up to 240s
- 20 team members
- REST API access
Business
£239/site/mo
500 clicks/day
High volume for agencies running flagship sites.
- 250 search terms
- Dwell up to 300s
- 50 team members
- REST API access
Enterprise
from£419/site/mo
1,000+ clicks/day
1,000+ clicks a day, custom limits and a named contact.
- Custom search terms
- Custom dwell
- Unlimited team
- REST API access
Per website, per month. Prices exclude VAT, which is added at checkout where it applies.
Compare plans
What every plan includes
Modules join your plan as they launch, without changing the price. Anything marked in development isn't sold or billed yet.
| Feature | Starter | Growth | Scale | Pro | Business |
|---|---|---|---|---|---|
| Price per site / month | £19 | £34 | £89 | £169 | £239 |
| Clicks per day | 25 | 50 | 150 | 300 | 500 |
| Cost per click (30 days) | 2.5p | 2.3p | 2.0p | 1.9p | 1.6p |
| Search terms | 10 | 25 | 75 | 150 | 250 |
| Max dwell | 60s | 120s | 180s | 240s | 300s |
| Pages per visit | 3 | 3 | 4 | 5 | 5 |
| Team members | 2 | 5 | 10 | 20 | 50 |
| REST API | – | – | |||
| Competitors: tracked domains per site | 3 | 5 | 10 | 20 | 30 |
| Competitors: every results page we check (up to position 30), share of visibility, alerts, CSV | |||||
| Backlink exchange: partner links shown and received per site | 5 | 6 | 8 | 10 | 10 |
| SEO audit: tracked pages per site | 10 | 25 | 75 | 150 | 300 |
| SEO audit: audits per site per day / month | 10 / 100 | 25 / 300 | 75 / 1,000 | 150 / 2,500 | 300 / 5,000 |
| SEO audit: competitor audits per month (included above) | 20 | 60 | 200 | 500 | 1,000 |
| SEO audit: competitor pages compared per page | 2 | 3 | 5 | 5 | 8 |
| SEO audit: on-demand audit of a page every | 24 hours | 12 hours | 6 hours | 3 hours | 1 hour |
| SEO audit: audits at once | 1 | 2 | 3 | 4 | 5 |
| SEO audit: 13 check categories, history, competitor comparison, alerts, CSV/print export; weekly or monthly re-audits | |||||
| SEO audit: daily re-audits | – | – | |||
| Analytics: pageviews per site per month (soft limit, we alert you) | 25,000 | 100,000 | 300,000 | 1,000,000 | 3,000,000 |
| Analytics: data kept for | 6 months | 1 yr | 2 yr | 3 yr | 5 yr |
| Analytics: goals / funnels per site | 10 / 3 | 25 / 10 | 50 / 25 | 100 / 50 | 200 / 100 |
| Analytics: cookieless script, realtime, sources, campaigns, pages, locations, devices, custom events, page speed, sessions, filters and CSV export | |||||
| Recordings: visits recorded per site per month | – | 1,000 | 5,000 | 15,000 | 40,000 |
| Recordings: kept for / storage per site | – | 30 days / 1 GB | 60 days / 5 GB | 90 days / 15 GB | 180 days / 40 GB |
| Recordings: masked replays, activity timeline, rage and dead clicks, errors, filters and password-protected share links | – | ||||
| Reports: saved reports / schedules per site | 3 / 1 | 10 / 3 | 25 / 10 | 50 / 25 | 150 / 75 |
| Reports: email recipients per schedule | 2 | 3 | 5 | 10 | 20 |
| Reports: your logo, colour and company name | – | – | |||
| Reports: hide “Powered by Serpfull” | – | – | – | ||
| Backlinks: referring domains and links shown per site | 500 | 2,500 | 10,000 | 25,000 | 100,000 |
| Backlinks: monthly updates, new and lost alerts, anchors and top pages | |||||
| Backlinks: live re-checks per day | 10 | 50 | 200 | 500 | 2,000 |
| Backlinks: history kept | 3 months | 6 months | 12 months | 24 months | 36 months |
| Backlinks: CSV export | – | ||||
| Uptime: monitors per site | 5 | 20 | 50 | 100 | 300 |
| Uptime: fastest check | Every 15 min | Every 5 min | Every 3 min | Every minute | Every minute |
| Uptime: response history kept | 7 days | 14 days | 30 days | 30 days | 60 days |
| Uptime: status page subscribers | 100 | 500 | 2,000 | 5,000 | 25,000 |
| Uptime: branded status page, 90-day history, incidents and maintenance | |||||
| Uptime: password-protected status page and custom CSS | – | – | |||
| Uptime: hide “Powered by Serpfull” on the status page | – | – | – | ||
| Rank AI | In development | In development | In development | In development | In development |
| Domain monitor | In development | In development | In development | In development | In development |
| Cookie consent | In development | In development | In development | In development | In development |
| Bot protection | In development | In development | In development | In development | In development |
| Workflows | In development | In development | In development | In development | In development |
| Emails | In development | In development | In development | In development | In development |
Billing
Straightforward billing
In short
Plans are billed per website, monthly or yearly (two months free), in GBP. VAT is added at checkout where it applies. Payment details are entered on our own page and processed by our payment provider. Cancel any time; you keep access until the end of the period.
How is pricing calculated?
Plans are per website per month in GBP, from £19 for 25 clicks a day. VAT is added at checkout where it applies. Annual billing gives you two months free.
Is there a free trial?
No. Plans start at £19 a month for one website, you pay when you subscribe, and you can cancel any time from Billing. Failed or blocked runs never count against your quota.
How do I pay?
By card, Apple Pay, Google Pay or Link, entered on our own checkout page and processed by our payment provider. We never see or store your full card number.
Can I change plans?
Upgrade at any time and the difference is prorated. Downgrades take effect at the end of the current billing period.
Start with ten free clicks a day.
Plans from £19 per site. Only completed runs count, and you can cancel any time.