Cookieless analytics with your real numbers separated.
One small script reports sources, campaigns, pages, goals, funnels, page speed and every visit, without cookies, and keeps visits from your own Serpfull runs out of your figures.
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+1 click · completed · dwell 42s
In short
Analytics is included on every plan for verified websites. A script of about 2.5 KB (no cookies, no personal data stored, IP addresses never kept) reports realtime visitors, visitors, visits, pageviews, bounce rate and visit duration against the previous period, sources, channels, referrers and tagged campaigns, top, entry and exit pages, countries and regions, devices, browsers and operating systems, custom events with revenue, outbound links, file downloads, 404s, scroll depth, engaged time and page speed from real visitors. Goals and funnels, filters that apply to every report, date ranges, CSV export and a list of individual visits are included. Visits matched to your own Serpfull runs are excluded by default. Limits per website: 25,000 / 100,000 / 300,000 / 1,000,000 / 3,000,000 / 10,000,000 pageviews a month (soft, with alerts) and data kept for 6 months to 5 years, Starter to Enterprise.
Features
Inside Analytics
No cookies, no banner for it
Visitors are counted with a hash that changes every day and can't be reversed. IP addresses are never stored, and a visit is tracked per browser tab only.
Every report, filtered
Sources, channels, referrers, campaigns, pages, entry and exit pages, countries, regions, devices, browsers and operating systems. Click any row to filter the whole dashboard.
Goals, funnels and revenue
Page or event goals with conversion rates, step-by-step funnels and revenue from your custom events, on every plan.
Page speed from real visitors
Largest contentful paint, interaction to next paint, layout shift, first contentful paint and time to first byte at the 75th percentile.
Every visit
A list of individual visits with the pages viewed, time spent, scroll depth, source, device, location and events, ready for recordings.
Your runs kept separate
Visits from search that land where a Serpfull run clicked are matched and left out of your figures, so you see real visitors only.
Automatic engagement tracking
Single-page app navigation, outbound links, file downloads, scroll depth, engaged time and 404 pages are tracked with no extra setup.
Realtime, alerts and exports
Visitors online now, an alert at 80% and 100% of your monthly pageviews, and CSV export of every report and the visit list.
Questions
Analytics FAQ
Do I need a cookie banner for it?
The script sets no cookies and stores nothing that follows a visitor between tabs or days. It keeps a random visit id in the browser tab only, cleared when the tab closes. Many sites run it without consent, but check the rules where you operate. You can add data-respect-dnt to skip visitors who ask not to be tracked.
How do I install it?
Copy the one-line snippet from Analytics in your dashboard into the <head> of every page, then press Check installation. Single-page apps are tracked automatically.
What happens if I go over my pageviews?
Nothing breaks and nothing is dropped. We alert you at 80% and 100% of your monthly allowance, and suggest an upgrade if it keeps happening.
How long is data kept?
6 months on Starter, 1 year on Growth, 2 years on Scale, 3 years on Pro and 5 years on Business and Enterprise.
Are bots counted?
No. Known crawlers, automation tools and headless browsers are filtered out in the script and again on our servers.
Does Analytics cost extra?
No. It's included on every plan for verified websites.
Start with ten free clicks a day.
Plans from £19 per site. Only completed runs count, and you can cancel any time.