A page audit that tells you what to fix first.
Add the pages you care about, get a score across 13 check categories with fixes in priority order, follow the score over time and see what the pages outranking you do that yours don't.
- 1yourplumber.londonEmergency Plumber London · No Call-out Fee#1
- 2rapidplumb.co.uk24/7 Emergency Plumber London | Rapid Plumb
- 3londonflow.comEmergency Plumbers in London, 1-Hour Response
- 4pipeworks.ukBurst Pipe? Emergency Plumbing Across London
- 5fixitnow.co.ukLocal Emergency Plumber Near You
+1 click · completed · dwell 42s
In short
SEO audit is included on every plan. You choose the pages to track on your verified website (10 to 1,000 per website depending on plan). Each audit is one polite request to the page from our servers that respects robots.txt, then 13 scored check categories: title and description, headings, indexing (canonical, robots, hreflang), social previews, structured data, images, links (with a broken-link sample), content and readability, keyword usage against your tracked search terms, HTTPS and mixed content, speed, weight and caching, mobile, and answer-engine readiness (FAQ and HowTo markup, question-style headings). Pages are re-audited weekly by default, with history, a fixed/new issue diff, competitor page comparison, alerts, webhooks, CSV and print export, and API access on Scale and above.
Features
Inside SEO audit
13 scored check categories
Title and description (length and duplicates across your pages), headings, canonical, robots and hreflang, social preview tags, structured data types and validity, image alt text and size, internal, external and broken links, word count and readability, keyword usage, HTTPS and mixed content, response time, page weight, compression and caching, and the mobile viewport.
Answer-engine readiness
Checks for FAQ and HowTo markup, headings phrased as questions and a concise answer beneath each one, plus lists and tables that are easy to quote.
Fixes in priority order
Every issue comes with a plain-English fix, ranked by severity and by how much that check counts towards the page score.
Keyword usage from your search terms
For the search terms that target the page, or that our runs saw it ranking for: title, H1, description, URL, first 100 words, uses and density.
History and diffs
Score and category scores over time, a chart, and what was fixed or newly broken between any two audits. Re-audits run weekly by default, or monthly, or daily on Scale and above.
Compare with competitor pages
Suggestions come from the results pages your runs already capture for the same terms. Audit them with the same checks and see a side-by-side table plus “enhance ours” recommendations: structured data they use, sections, FAQs, depth, internal links and more.
Alerts, webhooks and exports
In-app notices and the audit.completed and audit.score_dropped webhook events, CSV export of pages, issues and history, and a print layout you can save as PDF.
API
Read pages, audits, issues and limits, and start an audit over the REST API on Scale and above, with the same limits as the app.
Questions
SEO audit FAQ
What does an audit fetch?
Only the page you added, once, plus a small sample of the links and images on it (up to 20 links and 8 images, at most one request per other website) to check for broken links and heavy images. We identify ourselves as SerpfullAuditor in the user agent, follow robots.txt, stop after 15 seconds or 3 MB, and never request the same website more often than once every 10 seconds across all customers.
Can I audit any website?
Your own pages must be on a website you've verified. Competitor pages can be any public page, and are fetched with the same polite limits and robots.txt rules.
How often can I run an audit?
Pages are re-audited automatically (weekly by default). On demand, each page can be audited once every 24 hours on Starter, 12 hours on Growth, 6 hours on Scale, 3 hours on Pro, 1 hour on Business and 30 minutes on Enterprise. The app always shows when the next audit is allowed.
What are the limits?
Per website: tracked pages 10 / 25 / 75 / 150 / 300 / 1,000; audits per day 10 / 25 / 75 / 150 / 300 / 1,000; audits per month 100 / 300 / 1,000 / 2,500 / 5,000 / 15,000, of which competitor audits 20 / 60 / 200 / 500 / 1,000 / 3,000; competitor pages per page 2 / 3 / 5 / 5 / 8 / 10; audits running at once 1 / 2 / 3 / 4 / 5 / 8 (Starter to Enterprise). Scheduled re-audits count towards these. Failed audits don't.
Does it render JavaScript?
No. Audits read the HTML your server returns, which is what most crawlers see first. Content added only by scripts in the browser won't be counted.
Does SEO audit cost extra?
No. It's included on every plan and doesn't use any of your clicks.
Start with ten free clicks a day.
Plans from £19 per site. Only completed runs count, and you can cancel any time.