A partner network you can show your visitors.
Opt in a verified website and it joins a network of relevant member sites. Your homepage shows a clearly labelled Partners block with 5 to 10 of them, and your link appears in the same number of other members' blocks.
- 1yourplumber.londonEmergency Plumber London · No Call-out Fee#1
- 2rapidplumb.co.uk24/7 Emergency Plumber London | Rapid Plumb
- 3londonflow.comEmergency Plumbers in London, 1-Hour Response
- 4pipeworks.ukBurst Pipe? Emergency Plumbing Across London
- 5fixitnow.co.ukLocal Emergency Plumber Near You
+1 click · completed · dwell 42s
In short
Backlink exchange is an opt-in, reciprocal partner network for verified websites on any plan. Each member shows a visible block labelled “Partners” listing 5 to 10 relevant member sites (Starter 5, Growth 6, Scale 8, Pro, Business and Enterprise 10) and receives the same number of links back on other members' sites. Links use your brand name or domain, carry rel="sponsored noopener" by default (or nofollow), and are identical for visitors and search engine crawlers. It is a disclosed partner network, not a way to buy ranking: search engines can treat sponsored and nofollow links as hints only.
Features
Inside Backlink exchange
Opt in per website
Choose your category, language and country, how many partners to show (5–10), your brand or domain as anchor text, the page to link to, and categories or domains to exclude.
Visible by design
Links sit in a block labelled “Partners” that every visitor can see. The same HTML is served to people and crawlers: no hidden text, cloaking or user-agent switching.
Sponsored, not followed
Every link carries rel="sponsored noopener" by default, or rel="nofollow noopener" if you prefer. There is no followed-link option.
Relevant matching
Partners are matched by category and language (same-country sites rank higher), never from your own organisation, and rotated across the pool so you avoid direct one-for-one swaps where possible.
Balanced and checked
You show as many links as you receive. We check your homepage before you join and every day after; if your block goes missing, your links on other sites pause until it's back.
Tiny install
A dependency-free async script under 3 KB gzipped that reserves its space (no layout shift) and follows light or dark mode, or a server-side HTML snippet. JSON endpoint, CSV export and API included.
Questions
Backlink exchange FAQ
Is this a link scheme?
Google's spam policies treat links exchanged mainly to manipulate rankings as link spam, and ask that paid or reciprocal arrangements are qualified with rel="sponsored" or rel="nofollow". The module is built to stay within those guidelines: every link is visible in a labelled Partners block, served identically to people and crawlers, and qualified as sponsored (default) or nofollow. That also means you should expect referral visits and visibility, not a direct ranking boost.
What do my visitors see?
A small block headed “Partners” with 5 to 10 links to relevant member sites, each using the site's brand name or domain. It matches light or dark mode automatically, or you can fix the theme, and comes as a list or a compact single line.
How are partners chosen?
Same language first, then same category, then same country. Sites from your own organisation, categories and domains you exclude, and anyone you've blocked are never matched. Assignments stay stable and rotate gradually over time, and the network avoids pairing two sites in a direct swap when the pool is large enough.
What happens if I remove the block?
We check every member's homepage daily. If your block is missing or hidden twice in a row, your links on other sites pause and you get an in-app notification and an exchange.link_missing webhook. Put it back and they resume within the hour.
Does it track my visitors?
No cookies and no personal data. The script counts impressions (once the block scrolls into view) and clicks as daily totals per link; no IP address or identifier is stored.
Does it cost extra?
No. It's included on every plan for verified websites. The number of links per website depends on the plan: 5 on Starter, 6 on Growth, 8 on Scale and 10 on Pro, Business and Enterprise.
Start with ten free clicks a day.
Plans from £19 per site. Only completed runs count, and you can cancel any time.