Local Business: map results, rivals and areas

How Local Business terms work, what each run records and how to read the map by area.

Les
3/9
Leestijd
6 min
Secties
3
Door de cursus
33%

A Local Business term is just a search term. Your business name (exactly as it appears on your Google business profile) and address are set once per website, in the business profile. Each run searches Google in a real browser, reads the local map results and records your position, the number of listings and the businesses ahead of and behind you.

Reading results

  • Position and total listings show how visible you are for that search.
  • Rivals directly ahead are the ones to study: reviews, categories and how complete their listing is.
  • Not found says whether local results were shown at all, or you just weren't listed.

Map and areas

Each run is a dot at the approximate location of the network it really used. Runs are grouped into areas with your average position. Locations are never faked.

Les 3 van 9

Local Business: map results, rivals and areas