Competitor tracking from your own runs.
Your SERP click runs already load the results pages. Competitors records the organic listings on every page we check, up to position 30, so you can track rival domains, compare positions term by term and get alerts when someone moves.

Kort gezegd
Competitors is included on every plan and is built from your SERP click runs: no separate rank crawls and no outside accounts. Each captured page stores domain, position, title and URL up to position 30. Track rival domains per website within your plan’s limit, see suggested rivals from your terms, compare share of visibility on page one and across the top 30, get alerts when tracked domains move, and export to CSV or read it from the API.
Why Competitors
How it works
From setup to results, step by step

Screens from our demo workspace, showing sample data.
- 01
Your runs load results pages
Each SERP click run loads results pages for your term. We record every organic listing on the pages we check, up to position 30.
- 02
Track the rivals you care about
Add competitor domains per website, or track a suggested domain in one click.
- 03
Compare and measure visibility
See your latest position next to each tracked rival for every term, and each domain’s share of visibility over 30 and 90 days.
- 04
Get told when they move
Once a day we compare each term’s latest capture with the one before and alert you when a tracked rival moves.
Features
Inside Competitors
Same runs, no extra searches
Organic results come from results pages your SERP clicks already load. We don’t run parallel rank crawls or ask you to connect outside accounts.
Track rival domains
Add the competitors you care about per website, up to your plan’s limit. Removing one keeps its history.
Share of visibility
How much of page one, and of the top 30, each domain holds across your terms, weighted by typical click-through, with 30- and 90-day trends.
You vs them, term by term
Your latest captured position next to each tracked competitor for every term, including positions 11–30, with filters and daily history.
Competitor rank alerts
An in-app notification and a webhook when a tracked domain moves 3 or more places in the top 10, or enters or leaves the top 10 or top 30.
Suggested competitors
Domains that appear most often for your terms, with term count and average position. Track them in one click.
CSV export and API
Download comparisons or every captured result as CSV, or read competitors and rankings from the REST API.
Geleide rondleidingen
Een rondleiding laat je Competitors zien
Klik in het dashboard op het toverstaf-icoon in de header en kies de Competitors rondleiding, of kies “Deze pagina rondleiden”. Het markeert elk deel van de pagina en legt stap voor stap uit wat het doet.
Hoe rondleidingen werkenUse cases
Who uses Competitors
Plan limits
Competitors on each plan
Limits apply per website. Every plan includes Competitors.
| Limit | Starter | Growth | Scale | Pro | Enterprise |
|---|---|---|---|---|---|
| Tracked competitor domains | 3 | 5 | 10 | 30 | 50 |
Questions
Competitors FAQ
Where does competitor data come from?
From the results pages your SERP click runs already load. We record the organic listings on every results page we check, up to position 30 (domain, position, page, title and URL). A run stops paging once it finds your listing, so pages after that aren’t checked on that run. We don’t run extra searches or connect outside accounts.
How often is it updated?
Whenever a run for one of your terms loads a results page. Terms with more clicks a day are captured more often, and data starts filling in after your runs complete. Terms that aren’t running don’t update.
How many competitors can I track?
It depends on your website’s plan; the table on this page shows the limit for each one. Suggestions are unlimited.
How is share of visibility calculated?
For each term and day we weight the top 10 positions by typical click-through (the top spot counts most), add up each domain’s weight and divide by the total. The website figure averages your terms. Top 30 visibility extends the same idea to positions 11–30, from runs that checked all three results pages.
What triggers an alert?
A tracked competitor moving 3 or more places within the top 10, entering or leaving the top 10, or entering or leaving the top 30, compared with the previous capture for that term.
Does it use my clicks?
No. Competitors reads pages your runs already load, so it uses no clicks and costs nothing extra on any plan.
See the whole results page, not just your line.
Add your search terms and rivals, and let your runs fill in positions and visibility.