Understand, protect, grow. Then do it again.
Every Serpfull module feeds the next. What you learn in one shows up as a fix, a ranking or a report in another, so your website reaches more people and you understand why.
Kort gezegd
Serpfull works as a loop across four stages. Understand your website with analytics, recordings, SEO audits and uptime. Protect it with bot protection, cookie consent and domain monitoring. Grow its reach with SERP clicks, Local Business, AI Overview, backlinks and competitor tracking. Then learn and act with Rank AI, reports, the assistant, alerts and webhooks, and start the loop again.
01 · Understand
See what's really happening
Start with the facts: who visits, what they do, which pages have problems and whether the site stays up.
- AnalyticsCookieless visitor analytics for sources, pages and goals, with Serpfull runs left out of your visitor totals.
- RecordingsPrivacy-safe session replay from the same snippet, masked before upload, to see where people get stuck.
- HeatmapsClick, scroll and movement heatmaps from real visits, counted per page and device, from the same snippet.
- SEO auditA technical audit with prioritised fixes, answer-engine readiness and a page compare against competitors.
- UptimePage, SSL and heartbeat monitoring that confirms failures before alerting you.

02 · Protect
Keep the site safe and trusted
Growth only counts if visitors can reach you, trust you and aren't drowned out by bots.
- Bot protectionCaptcha-free form spam protection that lets verified crawlers through and keeps analytics clean.
- Cookie consentA consent banner with equal Accept and Reject, held scripts and a consent log.
- Status pageA branded status page with incidents, maintenance windows and email updates for visitors.
- Domain monitorDomain expiry, SSL alerts and DNS change history, so nothing lapses quietly.

03 · Grow reach
Get found in more places
With the foundations in place, put your website in front of more searchers: in the results, on the map and in AI answers.
- SERP clicksReal browser searches that find and click your listing, with the position logged on every run.
- Local BusinessYour spot in Google's local map results, tracked by area, with real visits to your listing.
- AI OverviewWhether Google's AI Overview cites your site, and real visits through that citation.
- BacklinksReferring domains, lost links and live re-checks, plus a disclosed partner exchange.
- CompetitorsRival positions and share of visibility from the same click runs, with alerts when they move.

04 · Learn & act
Turn data into the next move
Pull everything together, share it and decide what to do next, without digging through every screen.
- Rank AIAI page reviews that compare your page with the pages that outrank it and mark what to change, plus a ranking health score and prioritised fixes.
- ReportsWhite-label reports across modules as PDFs, share links or scheduled emails.
- WorkflowsVisual automations that act on changes in every module, with approvals, retries and full run history.
- AssistantAsk about any module and get a ranked action plan with the evidence behind each fix.
- Alerts & webhooksIn-app alerts and webhooks when rankings, competitors or monitors change, sent to the tools you already use.

The loop
Data from one module feeds the next
A typical cycle on one website. Each step uses what the previous one found.
- 1
SEO audit
Finds a slow page with a missing title on a key service page.
- 2
Fix & re-audit
You fix it, start a fresh audit and see the score improve.
- 3
Rankings
SERP clicks and Local Business log the position for that page's terms on every run.
- 4
Clicks
Real searches find and click your listing, and Competitors shows who you're overtaking.
- 5
Behaviour
Analytics and Recordings show what visitors do once they land.
- 6
Reports
A scheduled report sums it up, and the assistant suggests the next fix.
Reports → SEO audit
Connected by design
Where modules work together
Outages explain dips
Uptime marks outages on your Analytics charts and in client reports, so a traffic drop comes with its cause.
Clicks that get through
Bot protection recognises Serpfull click runs and lets them through while still blocking bad bots. If a run hits a verification check, you're told how to fix it.
Clean visitor numbers
Serpfull runs are excluded from Analytics visitor totals, and Bot protection keeps spam out of your goals.
Competitors, no extra crawls
The results pages your click runs already load also record rival positions up to 30, so competitor tracking needs no extra crawls.
Audits against rivals
The SEO audit compares your page with the competitors that outrank you, so fixes target real gaps.
One action plan
The assistant reads every module and ranks SEO, technical, link, trust and compliance fixes with the evidence behind each.
Inside a SERP click
What happens on every run
- 1
Add your keywords
Enter the search terms you already rank for, with country, city and device. Start with page-one and page-two terms.
- 2
Set your daily volume
Choose clicks per day per keyword. We spread them across your site's active hours, within your plan's limit.
- 3
We search, find and click
A full browser searches Google, pages through results until it finds your URL, clicks it and browses your site.
Track every run.
Every run is logged with its outcome and the position you were found at. Finished runs count whether or not you're found; blocked runs don't, and terms that aren't found 3 times in a row pause automatically.
What a single run does
- Opens a full, headed browser on our hosted provider with your chosen device and location.
- Searches Google for your keyword, exactly as typed.
- Pages through the results until it finds your URL, recording the position and page.
- Clicks your listing and lands on your page.
- Scrolls and browses for your dwell time, following internal links if you allow it.
- Closes the session and logs the outcome. Completed and not-found runs count, as do runs that hit a verification check on your site; blocked and failed runs don’t count.
What we don't do
- No CAPTCHA solving. If Google challenges a run, it stops and is logged as blocked. If your own site shows a verification check, the run stops and we tell you how to fix it. Works with Serpfull Bot protection.
- No fingerprint spoofing or proxy-rotation tricks to evade detection.
- No guarantee of rankings. We show you the data and let you judge.
- No charges for blocked or failed runs.
Start the loop on your website
Add a website, verify it and the modules on your plan start working together straight away.