Workflows · live

Act on every change, automatically.

Build automations on a visual canvas: when a ranking drops, a site goes down or an audit score falls, adjust clicks, alert your team, open a task or ask for approval first.

Workflows builder with a sample automation: a ranking drop, a condition, an approval step and a clicks change

Kort gezegd

Workflows is a visual automation builder for each website. Start a workflow from a schedule, any Serpfull event (ranking changes, uptime, SEO audits, AI Overview, backlinks, analytics, billing and more), a signed incoming webhook, an API call or a manual run. Add conditions, loops, delays, approvals and AI steps, then act in your modules: add or pause search terms, change daily clicks, run audits and checks, send reports, notify members, post to team chat or call your own systems. Every run is logged step by step with inputs, outputs, timings and errors.

Why Workflows

The problem
Reacting to changes means watching several screens: a keyword slips, a monitor goes down or an audit score drops, and someone has to notice, decide and act by hand.
With Workflows
Workflows notices for you and does the agreed next step, with an approval where it matters and a full log of what happened.

How it works

From setup to results, step by step

Workflows run inspector with sample steps, timings and the input and output of one step

Screens from our demo workspace, showing sample data.

  1. 01

    Pick a trigger

    A schedule, any Serpfull event, a signed webhook, an API call or a manual run.

  2. 02

    Add logic and actions

    Drag steps onto the canvas and connect them: conditions, loops, approvals, AI steps and actions in your modules.

  3. 03

    Test with sample data

    Run it as a dry test and inspect every step’s input, output and timing before anything changes.

  4. 04

    Publish and watch runs

    Publish a version, switch it on and follow each run in the history. Roll back at any time.

Features

Inside Workflows

Visual canvas

Drag, connect and arrange steps with zoom, minimap, undo, copy and paste, keyboard shortcuts and one-click tidy layout.

Triggers from every module

Schedules with time zones, every Serpfull event, signed incoming webhooks, API calls and manual runs.

Logic you can read

Conditions, switches, filters, loops, delays, merges, variables, dedupe, throttle, sub-workflows and approvals.

Actions in your modules

Add, pause or resume search terms, change daily clicks, run SEO audits and uptime checks, create page reviews and send reports.

Drafts, versions and rollback

Edit a draft safely, publish with a note and roll back to any earlier version in one click.

Test runs and a run inspector

Try a workflow with sample data, then open any run to see each step’s input, output, timing and error.

Reliable by design

Retries with backoff, error paths, timeouts, concurrency and rate limits, and steps that are not repeated when a run resumes.

Roles and audit log

Choose who can edit and who can publish. Every edit, publish, rollback and approval is recorded.

Geleide rondleidingen

Een rondleiding laat je Workflows zien

Klik in het dashboard op het toverstaf-icoon in de header en kies de Workflows rondleiding, of kies “Deze pagina rondleiden”. Het markeert elk deel van de pagina en legt stap voor stap uit wat het doet.

Hoe rondleidingen werken

Use cases

Who uses Workflows

Agencies
Alert the account team when a client keyword leaves page one, open a task and send the monthly report automatically.
Website owners
Get a Monday summary of positions and traffic, and hear about downtime in your team channel within a minute.
SEO teams
Re-audit a page when its score drops, propose a clicks boost for a slipping term and wait for approval.

Plan limits

Workflows on each plan

Limits apply per website. Every plan includes Workflows.

LimitStarterGrowthScaleProEnterprise
Workflows per website31025100500
Workflow runs per website per month1.0005.00025.000150.000500.000
Steps per run2550100200500
AI steps per website per month502001.0005.00020.000
Workflow emails per website per month2001.0005.00025.000100.000
Runs at the same time1251025

See full pricing

Questions

Workflows FAQ

What can start a workflow?

A schedule (with a time zone), any Serpfull event such as a ranking change, an uptime incident or a finished SEO audit, a signed incoming webhook, an API call, a manual run, or another workflow.

Can a workflow change things without me checking?

Only if you build it that way. Add an approval step and the run waits until an owner or admin approves or rejects it in the dashboard. Test runs can also be dry, so actions are simulated.

How are secrets kept safe?

API keys and chat webhook URLs are stored encrypted, never shown again after saving and never written to run logs. Outgoing requests are blocked from reaching private networks.

How much can I run?

Each plan includes a number of workflows, runs a month, steps per run and AI steps per website. Usage is shown at the top of the Workflows page, and runs pause rather than overspend when a limit is reached.

What does the AI step do?

It summarises, classifies or writes short text from the data you pass it, such as positions or audit results. It has a monthly cost cap per plan, and the run log shows what it used.

Automate the next step

Workflows is included on every plan. Start from a template or a blank canvas.