Growth modules in practice

Course map

5 modules, 6 lessons and a timed final quiz. Work through them in order or jump to what you need.

1. 0115 min

   Module 1

   SERP clicks

   1. 1Setting up SERP clicksSearch terms, daily targets, behaviour settings and how runs are scheduled and counted.
   2. 2Reading runs and outcomesWhat each run outcome means, what's counted and what Serpfull never does.
2. 027 min

   Module 2

   Competitors

   1. 3Tracking competitors and share of visibilityWhere competitor data comes from, how visibility is weighted and what triggers an alert.
3. 039 min

   Module 3

   SEO audit

   1. 4Running audits and prioritising fixesTracked pages, the 13 check categories, how scores are calculated and how to compare with competitor pages.
4. 047 min

   Module 4

   Backlinks

   1. 5Reading backlink dataReferring domains, authority, new and lost links, filters and live re-checks.
5. 058 min

   Module 5

   Backlink exchange

   1. 6Backlink exchange within the guidelinesHow the opt-in partner network works, the rules it enforces and what value to expect.

6. Final quiz

   Take the course quiz

   10 questions · 15 minutes · 80% to pass

   Take the course quiz