Tracking competitors and share of visibility

Competitors uses the results pages your runs already load: the organic listings up to position 30 with domain, position, page, title and URL. Nothing extra is searched and no outside accounts are connected. A run stops paging once it finds your listing, so a term on page one usually only has page one for that run.

02Suggestions and tracking

Suggestions are domains seen most often for your terms in the last 30 or 90 days. Press Track to add one. Plans allow from 3 tracked competitors per website on Starter up to 50 on Enterprise; removing one keeps its history.

03Share of visibility

For each term and day, the top 10 positions are weighted by typical click-through (31.7 for position 1 down to 2.5 for tenth). A domain's share is its weight divided by the total; the website figure averages each term's latest day. Top 30 visibility extends the weights to positions 11–30.

04Alerts

Once a day, a tracked competitor that moves 3 or more places within the top 10, or enters or leaves the top 10 or top 30, creates an in-app notification and a competitor.rank.changed webhook event.