SEO fundamentals

Course map

5 modules, 7 lessons and a timed final quiz. Work through them in order or jump to what you need.

1. 0115 min

   Module 1

   How search works

   1. 1Crawling, indexing and rankingThe three stages every page goes through before it can appear in results.
   2. 2Search intent and keyword choiceWhy the same topic needs different pages for different searches, and how to choose keywords you can win.
2. 0215 min

   Module 2

   On-page essentials

   1. 3Titles, descriptions and headingsThe elements searchers notice straight away, and the structure that helps engines understand a page.
   2. 4Structured data, images and links on the pageMarkup that makes pages eligible for rich results, accessible images, and internal links that spread authority.
3. 039 min

   Module 3

   Technical health

   1. 5A technical SEO checklistStatus codes, canonicals, robots rules, HTTPS, speed and mobile: what to check and why.
4. 048 min

   Module 4

   Links and authority

   1. 6Links, relevance and link spamWhy links matter, what makes one valuable, and the practices search engines treat as spam.
5. 057 min

   Module 5

   Measuring results

   1. 7Measuring SEO: positions, traffic and conversionsWhich numbers show progress, how to read them honestly and how to report them to clients.

6. Final quiz

   Take the course quiz

   10 questions · 15 minutes · 80% to pass

   Take the course quiz