Cookieless analytics, goals and funnels
Installing the snippet, what's measured, how privacy works and how your own runs are kept separate.
- Lesson
- 1/3
- Reading time
- 8 min
- Sections
- 4
- Through the course
- 33%
Analytics is included on every plan for verified websites. Paste the one-line snippet into the head of every page and press Check installation. Single-page app navigation is tracked automatically.
Step by step
- 1Paste the snippetOne line in the head of every page.
- 2Check installationPress Check installation to confirm data is arriving.
- 3Add goals and funnelsEnquiries, sign-ups or purchases, and the steps leading to them.
- 4Filter by clickingClick any row, such as a source or page, to filter the whole dashboard.
Privacy by design
The script sets no cookies. Visitors are counted with a hash that changes every day and can't be reversed; IP addresses are never stored, and a visit is tracked per browser tab only. Add data-respect-dnt to skip visitors who ask not to be tracked.
Check your understanding
Which of these does Analytics store?
What you get
- Visitors, visits, pageviews, bounce rate and visit duration against the previous period.
- Sources, channels, referrers, campaigns, pages, entry and exit pages, locations and devices. Click any row to filter the whole dashboard.
- Goals with conversion rates, step-by-step funnels and revenue from custom events.
- Page speed from real visitors at the 75th percentile.
Real visitors only
Visits from search that land where a Serpfull run clicked are matched and left out of your figures, and known crawlers and automation are filtered out, so the numbers show real people.
Lesson 1 of 3
Cookieless analytics, goals and funnels