See where real visitors click and how far they scroll.
Click, scroll-depth and mouse-movement heatmaps built from real visits, collected by the Analytics snippet you already install. Switch it on per site, pick a page and device, and see the hot spots over your live page.
In short
Heatmaps adds click, scroll and movement maps to the Analytics snippet you already install, with no second tag. Positions are stored as grid counts per page, device and day rather than per visit, and typed values and page text are never collected. Consent and Do Not Track are respected just as in Analytics. Included on every plan, with monthly pageview and page allowances.
Why Heatmaps
How it works
From setup to results, step by step
- 01
Switch it on
Turn Heatmaps on for a website. The Analytics snippet loads a small collector for visitors who have given analytics consent.
- 02
We count, not record
Clicks, scroll depth and sampled mouse positions are bucketed into a grid per page, device and day. No text or typed values are read.
- 03
Pick a page and device
Choose a page, desktop, tablet or mobile, and a date range. The heat layer is drawn over your live page.
- 04
Act on it
Move key buttons above the fold, cut sections nobody reaches and check the fix in the next week's map.
Features
Inside Heatmaps
Clicks, scroll and movement
Switch between click hot spots, a scroll-reach overlay and sampled mouse movement for the same page.
Desktop, tablet and mobile
Every click is bucketed by viewport, so a mobile layout never smears into the desktop map.
Over your live page
The heat layer is drawn over your page as it looks today, with a neutral outline when a site can't be framed.
Scroll reach and the fold
See what share of visitors reached each part of the page and where the typical fold sits.
Top clicked elements
A ranked list of the buttons and links people click, by their page structure, never their text.
Private by design
Aggregated counts with no per-visit trail. Typed values and page text are never read, and consent and Do Not Track are honoured.
Light on your site
A small collector loads after the analytics snippet for sites with heatmaps on, listens passively and sends tiny batches in the background.
Guided tours
A guided tour shows you around Heatmaps
In the dashboard, click the wand icon in the header and pick the Heatmaps tour, or choose “Tour this page”. It highlights each part of the page and explains what it does, step by step.
How guided tours workUse cases
Who uses Heatmaps
Plan limits
Heatmaps on each plan
Limits apply per website. Every plan includes Heatmaps.
| Limit | Starter | Growth | Scale | Pro | Enterprise |
|---|---|---|---|---|---|
| Heatmap pageviews per month | 10,000 | 50,000 | 150,000 | 1,500,000 | 5,000,000 |
| Pages mapped per month | 25 | 100 | 300 | 2,000 | 10,000 |
| Heatmap data kept (days) | 30 | 90 | 180 | 365 | 730 |
Questions
Heatmaps FAQ
Do I need a new snippet?
No. Switch Heatmaps on for a site and the Analytics snippet loads the collector for visitors who have given analytics consent.
What's collected?
Click positions, the deepest point reached on the page, sampled mouse positions and a short structural selector for clicked elements, counted per page, device and day. No text, typed values, cookies or browser storage. Add data-serpfull-block to leave an element out.
Does it respect cookie consent and Do Not Track?
Yes. The collector starts after the same consent and Do Not Track checks as Analytics.
How long is heatmap data kept?
It depends on your website's plan, as shown in the table on this page. Older days are removed automatically.
What if I hit my monthly limit?
We alert you at 80% and 100%. Once you reach it, new pageviews aren't mapped until next month. Analytics keeps working as normal.
Does it slow my site down?
The collector is a few kilobytes, loads after the page for sites with heatmaps on, listens passively and sends small batches in the background.
See what visitors actually notice.
Switch on Heatmaps for a website and watch the click and scroll maps fill in from real visits.